BUSINESS CARDS
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A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website.
A brochure is an informative paper document (often also used for advertising), that can be folded into a flyer, pamphlet or leaflet. |
Why brochures are still so important ?
1. Shoppers are kinetic.
We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design.
2. Face-to-face connection.
When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. A brochure helps you discuss what’s right in front of you together, without the distractions of an electronic device immediately offers (technical problems, waiting for it to load, something popping up, You Tube, searches, passwords).
3. Win-Win for customer and vendor:another point of contact in the sales cycle.
Having a brochure to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.
4. Ease of reading.
Unfortunately, not every company has mastered the Tangible Words Website Sales Tool Trifecta. Too many websites are “too hard.” For example, when you just want to order from a menu, you want to have the menu in your hand; circle the product you love and thus be able to quickly find it and order the same thing next time. Brochures allow you to do this much more easily than websites. And if you’re thinking this only works for cafes, you’re wrong. (Look at how many people still print out websites, emails and invoices.)
5. Trade shows, workshops and seminars.
Think about prospect-movement: you’ll want to have some kind of sales tool that not only gives the prospect something to do, but gets them further into the sales cycle while they wait to speak with you.